Quick Thought: The Apple HomePod

So my wife and I will hold off on a new TV sound system until these puppies hit the market at the end of the year. We weren’t in a rush anyways 🙂

What I find the most interesting is that the Siri and HomeKit functions of the new HomePod are marketed at the very bottom of the on Apple’s web page for the product. It speaks volumes to me with how Apple is marketing HomeKit and its approach to home automation.

How to command a room.
Just say “Hey Siri, turn on the lights” or “cool the room” or “lower the shades.” A wide range of accessories work with Apple’s HomeKit platform — from air conditioners to garage doors to security cameras. Just add an accessory to the Home app, then control it with your voice on HomePod.
https://www.apple.com/homepod/

Put something on the market that is reasonably attractive, that is a high-quality audio product in the form of a speaker with its own market and consumer need, and bill the home automation functionality as a sideline. Home automation is not mainstream yet, but it is heading in that direction, so get your home automation solution in the door before the Internet of Things (IoT) market gains serious momentum without making a fuss. When it does go more mainstream and folks start investigating their options, they’ll already have what they need in place.

Apple has been baking their infrastructure in along the way and not making it a focus.

As the home automation market grows, Apple’s infrastructure will just be there. It won’t require much of a choice for those of us in the Apple ecosystem, it’ll just work. This downplaying and operating in the shadows that HomeKit is doing it starting to make a little more sense to me.

Mind you, I program apps for these IoT connected devices and it is a giant confusing mess on the manufacturer’s side when it comes to building the devices, never mind all the choices that consumers have and will have as time goes on. But more on that in another post some day…